As consumers increasingly adopt the latest technology-driven shopping and buying behaviors, it is the independent insurance agent who is uniquely positioned to win the biggest with consumers. We, as the independent insurance agent, are in the unique position of being able to offer (what consumers believe) is the winning combination of ease, choice, and advice.
Although the Baby Boomer generation is the largest consumer of our services, times are changing. In today’s insurance marketplace, it is Generation Y (a/k/a Millennial) consumers who are the only growing generation (age 19-35) presently. The past implication was that they shop exclusively online. New research shows ‘maybe not for insurance’. Millennials want to understand what they are buying and they want advice. And that can’t be done as effectively online as it can be done with an independent insurance agent.
In a research study commissioned in May 2015 by Safeco Insurance, 31% of Gen Y consumers placed themselves in a segment that valued ease, choice, and advice while only 23% of Baby Boomers and 18% of Seniors did.
The value of ease, choice, and advice:
- Provide tools that make it easy to understand, buy, and manage coverage.
- Provide the widest possible array of options to meet policyholders’ specific needs.
- Share our expertise and advocacy to help policyholders make the best decisions about their coverage.
We want to be your agent today but also your agent in the future. We continue to strive for excellence in meeting and exceeding all of our policyholders’ needs. Ease, choice, and advice are at your fingertips here!
Visit our website at www.palmer-insurance.com, visit one of our many social media channels available through our website, or call us at 734-426-5047 today.
Palmer Insurance - Feels like coming home…